Dr. Robert Su is the Head of Research at WIK Group. With roots in Essen, Germany, WIK Group designs and manufactures innovative electronic products for industry-leading global brands, especially in the kitchen appliance sector. This episode discussed their journey of transforming their industry into a circular world, putting sustainable and plastic recycling for Kitchen appliances front and center. Through their initiative "Free The Seas" and strong collaboration with universities in the GBA, WIK Group is building a robust ecosystem of talent, sustainability, and German innovation in China.The AHK Innovators Podcast is your go-to guide for the latest innovation news from China. This podcast is tailored for German innovators looking to break into the Chinese market or professionals trying to navigate the complexities of China’s fast-moving innovation landscape. The podcast is hosted by Martin Klose and Christoph Hering and produced by AHK Greater China.More info about us at www.china.ahk.de

E03 Robert Su - WIK Group